CAPSULE FROM MUSIC: THE HARD ROCK CAFE

The Hard Rock Cafe Archives collection is a capsule inspired by the musical foundation of the Hard Rock Cafe and Generation Z's love for vintage. Tasked to design a collection inspired by Generation Z's favorite music, while simultaneously analyzing the Gen Z consumer to tailor designs to their liking, and upgrade the Hard Rock Cafe to cater to a relevant consumer. Designed on Adobe Indesign and Illustrator.

VISUAL INSPIRATION BOARD

CUSTOMER BOARD

TREND BOARD

FULL COLLECTION

VISUAL INSPIRATION BOARD

CUSTOMER BOARD

TREND BOARD

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